Roblox has launched In-Experience Creation for Makeup, allowing creators to enable players to design custom eye, lip, face makeup, eyelashes, and eyebrows directly within games. Players can see real-time visual feedback as they apply makeup to their avatars, ensuring accurate Fit before saving to inventory.
Finished makeup looks are saved to the user’s inventory and can be transferred across R15 avatar heads they own. All creations must pass UGC validation and moderation and are for personal use only—cannot be sold or traded. Creators earn 70% of sales after recouping the creation advance, split as 30% for item creation and 40% for game creation.
To enable the feature, game owners need a Roblox Plus or Premium subscription and must purchase Avatar Creation Tokens for specific makeup types. Developers use APIs like EditableImage, WrapTextureTransfer, and PromptCreateMakeupAsync to build and manage the creation flow, with moderation completion events to handle asset approval.
| Platform | Roblox |
|---|---|
| Avatar support | R15 avatars |
| Revenue share | 70% of sales (30% item creator, 40% game creator) |
| Creation use | Personal use only, cannot be sold or traded |
| Required subscription | Roblox Plus or Roblox Premium (Premium 1000 or 2200) |