Roblox has launched Marketplace Links so creators can track how promotions outside Roblox perform. Creators make links through Creator Dashboard for avatar assets and bundles they published themselves or through their group. Both free and paid items are supported, with group items requiring permission to configure them. Each item supports a maximum of 20 active links, allowing creators to compare different places where they share promotions.
Desktop visitors reach the item’s Roblox website page. Mobile visitors with Roblox installed reach the item inside the app, while those without it are guided through installation before reaching the item. Analytics report total clicks, distinct visitors, purchases, Robux spending and conversion rate. Daily records cover as much as 90 days, with updates arriving daily. Links have no expiry. Deleting a link stops purchase and click tracking, but it still opens the item. Items that become unavailable for sale retain their item pages; moderated or deleted items redirect visitors to the Marketplace.
| Active link limit | 20 per item |
|---|---|
| Analytics history | Up to 90 days |
| Analytics refresh | Daily |
| Supported items | Free and paid avatar assets and bundles |